"We are what we repeatedly do

Excellence, then, is not an act but a habit."

- Aristotle

Choose a Keynote That Inspires Excellence!

Here is the common sense, no-frills, low cost, direct action answer to the question of how to do more with less -- and better! -- in a world turned upside down.   Master The Habit of Excellence®!

In this witty and wise, provocative and challenging keynote, Emmy® Award-winning actor and speaker Max Howard demonstrates how The Habit of Excellence® creates star performers who care about their customers, are loyal to colleagues and get more done!  Whether you are an individual or an organization, whether for-profit or non-profit, this is how to:

  • Gain and keep a competitive edge
  • Promote innovation and foster flexibility
  • Attract and retain great employees
  • Optimize your resources of people and materials
  • Maximize best practices to lower costs and increase efficiency


No matter how you measure success,

whether it's service to mankind or cash on the bottom line,

here are "The Golden Rules That Get the Money!"

These are principles learned over 40 years in one of the most competitive, change-driven, stress-filled, financially insecure, emotionally unstable businesses in the world—the professional theatre.

In the life of all organizations and individuals, only three dynamics are in play: Challenge, Change and Choice. Max teaches audiences that challenge is unavoidable, that change is a constant function of time and that choice is the only life-dynamic we can control. Everything we think, feel, say and do is a choice. Making excellent choices is how organizations of ordinary people produce extraordinary results -- every day, on time, every time, no excuses!


Aristotle said, “We are what we repeatedly do.

Excellence, then, is not an act but a habit.”

Max says, “Excellence is a choice!”


The Habit of Excellence® is a fun, energetic, interactive keynote rich with real-world experiences and unique stories that only Max can tell, all woven into a powerful and inspiring audience experience. With an emphasis on simple concepts that create positive change, participants gain insights and skills they can implement immediately. When this performance concludes, participants understand and remember “The B.E.S.T. Practices of The Habit of Excellence®.”

  • Belief: In your purpose and that what you do matters.
  • Effort: Excellence expressed consistently through action.
  • Strategy: Creating a plan to be your highest, best self.
  • Testing: Making the right choices through the inevitable challenges and changes.


Inspire your team! Bring them The Habit of Excellence®

Contact Max!